"Hello - just give me a second
I'm just checking your lottery numbers...
commiserations
you've not won the lottery again
but we really value your two pound outlay each week
with your lucky numbers
and you did match two numbers
so...
as we're nice
and don't want you to work out that you only have the slimmest of chances on winning the jackpot anyway...
here's a free ticket
a free entry for another day
so you can win nothing - another time!"