Toothpaste used to clean your teeth
may-be freshens your breath - but that was all.
These days it fights!
It fights bacteria
gum disease
and plaque!
It's a system
It's oral health
It controls
prevents
repairs
replaces.
It builds up
defends
cares for
and whitens
Not just for today
but for 24
48
even 72 hours!
It's 15 times more effective
It is the weapon of choice in the war that goes on in your mouth - did you know there was a war going on in your mouth?
Your gum-line is receading and needs re-enforcing
the troops need resupplying
more troops must be sent to the front
it's total command and control
total cavity war-fair
total decay prevention!
Daily but gentle white-if-ication
daily total comprehensive and focused!
With optical-sensitive max-whitening
it's caring and gum calming
it offers complete optimal gum care
total gum personality modification
with a hyper rapid molecular gum demogrifying complex!
A total attraction to-the-oppisite sex with a built-in and an instant magnetic attraction generating formula...
I made those last bits up - if you didn't know!